You have some amazing business ideas, but you don’t know how to bring these ideas to market. That’s a problem that could keep your head in the clouds and your bank account empty. Fortunately, it doesn’t have to be this way. While you might end up needing the help of other people who have gone through this process before, creating a roadmap first will cut down the learning curve by quite a bit.

Find a Niche Market

The first thing you have to do is find or define a niche market. Why? Because specialization pays a lot more than generalization. When you define a niche, you’re focusing intensely on a certain type of prospect for your product or service.

For example, if you have an idea for a new kind of budgeting software, who will you target – businesses or individuals? Those are two very different markets and you typically cannot target both at the same time. Many businesses make this very mistake – they believe everyone is their target audience.

However, consider the example of a heart surgeon vs. a general practitioner. Both are doctors, but the heart surgeon earns, on average, $150,000 more than a GP. It makes sense. The surgeon specializes in just one thing. His knowledge is superior in this area, so he can command a higher price.

Solving a Problem

If you don’t solve a problem, you’re not in business. Make sure your product solves an existing problem. That doesn’t mean that it must solve a problem that people are aware of or are currently complaining about.

Innovation often teaches the general public about problems they never knew they had. For example, before the iPhone, people never realized that they needed a device which could surf the web, check email, and make phone calls. They never realized that they needed a touch screen made for their fingers and not a stylus.

Steve Jobs changed all of that. This is what you need to do. Find a problem that people have, teach them about it, explain why it’s a problem, and show them that there’s a better way to do what they’re doing right now. It might take a huge marketing initiative, and you might need to raise funds from outside investors, but it could pale in comparison to the profits you end up making if you’re successful.

Create a Custom Product

If you’re bringing a new idea to market, it’s probably a good idea to just create a custom product around it. Sure, you could use or modify an existing one, but using custom product development can separate you from the crowd in a significant (and good) way.

For example, if you have an idea for a new kind of battery charging device, you could use existing technologies to fabricate your product. However, why not just build it from the ground up the way you want to? Designing a product isn’t always easy, and many times it’s a pretty expensive endeavour. But the end product is almost always better and you can patent it – something that’s usually not possible when you use existing technology.

Adam Jenson is a patent consultant. He loves to help inventors bring their new ideas to life by writing on entrepreneur blogs.

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