Creativity is a business asset; however, you can’t directly invest or measure it, but you can help facilitate and channel it.  Business meetings warrant a time to discuss business, also aligning executives with cohorts and underlings.  Meetings provide opportunity to bond and build teams.

At or in considering your next meeting, engage or plan the following, igniting greater creative exchanges.

Look at Magazines

Find a Vogue or other fashion magazines to pass around; it doesn’t have to be a fashion magazine, but they often host a high number of ads.  Go around the room asking team members to cut out or identify elements they find particularly appealing.  Ask cohorts to mention why each was creative.  What attracts their attention?

You’ll notice some prefer colour, but others bewitched by text and additional elements.  Discuss ideas comprised by others to spark in-team creativity.  Perhaps none of the ads directly relates to your own industry, but the tone, on-page elements, and messages may.

Try Different Mediums

How does a brand advertise?  Successful brands don’t use one approach; Rather, brands leverage television, radio, print, billboards, live shows, and other forms of marketing.  Devote particular meetings to certain mediums.  For example, rather than a written summary, tell particular managers a video or graphic representation is warranted.  Managers remain nimble, leveraging a variety of at-hand tools to make similar statements.

Go On an Outing

What’s the topic of discussion at the next work meeting?  It’s a rhetorical question; obviously, the agenda is filled with work-related needs and information.  However, your team members are diverse people, with thoughts, likes, and dislikes that have nothing to do with work.  Give people time to interact away from the workplace.  You can even do something grand, like take employees to conference venues in Sydney. Whatever you do, make sure to schedule time away from the office.

Consider a traveling baseball team.  The members need to act as a team while on the field, but members are also encouraged to travel, eat, and seek entertainment together, solidifying human bonds, strengthening the entire team as a whole.  Allow people to make bonds besides those formed through working relations.

One-on-One Meetings

Meetings help a business thrive from a macro perspective; but what about the individuals that comprise the macro, the ‘team?’ Aren’t individuals deserved of respect and appreciation?  How much time are you devoting toward each team member?

Team meetings get elevated through the participation of more members.  Often, outgoing or assertive personalities take main stage at meetings; the actions fit their temperaments.  But, other members of the team have creativity to provide.  Often, creative thinkers double as introverts; therefore, give introverts individual attention, so they may take that confidence and apply it to bigger group meeting.  One-on-one meetings give owners opportunity to know individuals better, voicing critique on their strengths and weaknesses.  Better comfort levels facilitate increased meeting participation.

Creativity is not hired; rather, it is cultivated through team and individual actions.  Use the following days to gather magazines, schedule team outings, assign multi-media reviews, and alert employees of desired one-on-one meetings.  Make creativity a priority; tell the team of your creative intentions.  Two heads are better than one; employees may host other ideas to cultivate more creativity.

Jason Chaney is a marketing manager. He frequently writes about how to find marketing inspiration in the workplace on business blogs.


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